Aiming for the market share? Think again.

Being the market leader is the dream of almost all companies, unless they have an unusual dislike for success, or that is what we mostly think.We dream of having products or services which dominate the market, but it appears it is possible to make a lot of profit without having a huge market share. There you go: Apple and RIM. How about selling just 3% of the phones and getting 35% of profits in the market? It gets even better according to estimations: they will sell 5% this year, and scoop 58% of market profits. Wall Street Journal says so.I’ve previously written about the absolute control of manufacturers on devices and applications, and these figures prove that it works quite well for them.

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